Keyword Analysis is the process of identifying the search words / phrases which your prospects are using to look for a solution that directly relates to your business.
In simple terms, whenever any user searches for something, Search Engines crawl each and every website and then return with the website that is supposed to give the perfect answer to what the user wants.
Google processes more than a billion search queries every day. Keyword Analysis helps us to identify the keywords that your prospects are using to search for your products and solutions.
How to use Keyword Planner for analysing Keywords?
Step 1: You need to create a Google Adwords account to access Google Keyword Planner. You just need to follow the instructions on the web to create the account.
Step 2: Now that you have your account ready, you just need to log in to Google Keyword Planner to start searching for keywords.
Step 3: You need to identify some basic keywords which relate to your solution. It can be benefits or name of the solution. Once you enter them, Google gives you exact keywords which your prospects are using to search for your solution.
Alternatives to Google Keyword Planner: http://keywordtool.io/
So are you ready for the first week?
Identify your keywords, check the exact keywords on Keyword Planner and optimize your website. Share those keywords with us @ firstname.lastname@example.org and we might just add our suggestions to it.
Let the journey begin!